The year 2019 is ended, and it is that time when we take out the pandora’s hat to have a look at the prophecies in the SEO domain that are going to rule in the new year. Everyone has the same question in mind: What will the year 2020 bring in terms of search engine strategies and tactics to generate more revenue? This question is close to every SEO professional’s mind. Naturally, being in the digital marketing field for several years, as an organization, even we tried to figure out the answer to this question.
We have mastered the art of providing professional SEO services and are keen to grow further in the upcoming year. In fact, you will be glad to know that we zeroed in on several SEO trends that are going to have a significant role in the new year. So, what are these trends, and how are they going to affect the SEO industry? We will try and answer these questions in this write-up. So, let’s not waste any more time and get started with the near-future SEO trends that are going to rule this industry in the forthcoming year.
BERT & User-Focused Optimization
It was in the year 2019 when Google’s new BERT algorithm got much attention. There was a lot of eagerness amongst SEO professionals to learn the best ways to optimize for BERT. Instead of directly addressing the concern of optimizing this specific algorithm, next year, the focus would be on user-centric optimization and the technical delivery of the content. In other words, you need to re-examine user access points to research and alight content with that.
Try and observe the mechanism when something is indexed, crawled, and served through a series of search settings. Today, users have a lot many options to search for things. This makes it essential for SEOs to follow the basics of clean architecture and content delivery.
Thanks to the BERT algorithm, the content will be written to serve the user intent instead of including search strings a user might explore. In the year 2020, if you are a smart SEO professional, chances are, you will directly have one-on-one communication with the customers to figure out precisely what the audience wants. You need to think less about resolving SEO issues and fixing marketing and business issues.
Quality Content will Rule the Online Market
Next year, the focus will be on producing content that is not only relevant but also valuable. Hence, it becomes imperative for you to publish content that makes you an expert in your field. Writers will have to divert their attention away from keyword obsession and more on justifying the topic in hand. The crux of the matter would be to present your idea in a holistic manner instead of concentrating on a single keyword or page targeting. The essential things that need to be addressed are:
- Understanding your target audience and the way they search;
- Comprehending the intent behind the questions that they ask or the problems they want to get resolved;
- Provide the answers in the format they prefer – point-by-point, quality, authoritative content;
- Repeat your idea and do it convincingly so that your intent gets established in the minds of the readers.
Quality of the content will play a crucial role in the year 2020. Writers will write the content for users instead of search engines. This would be the biggest revolution in the SEO field next year. Putting across great content with consistent brand messages across different channels will go a long way in securing high ranks on Google SERPs. It would also be a great thing to invest in the localization of content. Remember, if you are writing content specifically for the local audience, it will pay you in the long term.
User Experience and Technical SEO will Come at the Forefront
The user experience is deemed to undergo a tremendous transformation in the upcoming year. This comprises of the overall experience while holding an initial interaction in the SERPs to the overall landing page experience, and also how satisfied they are when they leave your site. All these things will come in the front-seat next year. Think hard, the best possible way to make your users get the best possible experience while you try to provide the best value to them for their visit.
Technical SEO is a part of the user experience discussion. Google will put in lots of effort to ensure that the technical foundations of your SEOs are strong. This includes canonical corrections, hreflang corrections, etc. This can result in companies redesigning their page templates and reengineering the way different assets are loaded. Next year, it will be big in terms of popularization of JS frameworks, app first businesses that will move more swiftly to the web as a result of the advantages of PWAs. There will also be a requirement for SEO tasks. Automation, especially for bigger sites where machine learning with Python can come with a resolution.
Mobile SEO will Become a Norm
In the year 2020, you will have to develop sites that are mobile-first and then make it compatible with the desktop. This way, you will save your valuable time that was wasted earlier on optimization of speed. Mobile performance will become a priority. No longer will you visualize your SEO strategy for a person sitting on a desktop computer instead of that you will think of them as mobile users. But, if you think this is it, then we have a surprise for you! Mobile search results will become familiar, and it will set a new benchmark to measure against the traffic that can be expected and the optimization that is required to become successful in SEO activities.
We have only scratched the surface of what can happen in the year 2020 when it comes to SEO services. If you wish to learn more about the futuristic trends, contact an SEO services company today!
Author : Elsner