When was the last time you made changes to your company’s website?

If your website is more than a year old, you need to think about making some changes. Website design standards are constantly evolving, and website content can quickly get stale and out-of-date. If your competitors have more modern-looking sites and fresher content, they’ll start drawing your customers away, and that’s not good.

As an experienced digital marketing company, we know when it’s time to overhaul a website. For your site, the time may be now.

it’s Time to Overhaul Your Website

How do you know when it’s time to make changes to your website? From our years of experience as an online marketing agency, here are some of the things we look for.

It Looks Old

Does your website look like all the other new websites out there? Or does it look like something that was designed five years ago? If your site doesn’t look new and fresh, it’s time to make it new and fresh.

It is Old

Any website more than two or three years old can use a good refreshing. Any site more than four or five years old can use a complete overhaul. Yes, things change that fast online.

It’s Not Mobile-Friendly

This is a big one. More people today surf the web on their phones than on their computers. If your website doesn’t look good or work well on mobile devices, you need to fix that.

It’s Not Performing As It Used To

You know it’s time to overhaul your website if traffic is down, online sales are down, leads are down, conversions are down, or your bounce rate is up. In other words, if your site isn’t performing like it used to, it may be because of an outdated design.

Benefits of Overhauling Your Website

What do you get if you invest in a website overhaul? There are lots of benefits, including:

  • It will look better
  • It will work better
  • Your brand and company image will be improved
  • You’ll have a better mobile presence
  • You’ll see increased traffic, leads, conversions, and sales