Whether you’re a new business or an established one looking for new website design, you’ll want to avoid overlooking your website copy. But writing for a website can be tricky, and those who aren’t used to it often find it overwhelming.
Your new website design is important. It will help potential customers identify your brand and make you look professional.
Your website copy will enhance your design by putting you at the top of Google searches for people within your target market, but only if done correctly.
Amp Your New Website Design (and Your Influence) with Exceptional Website Copy
What sets website copy apart from blogs, magazine articles, and papers? There are a number of factors, including:
- The Hard Sell – Your website is all about telling people who you are and how you can serve them. Blogs and articles are a softer sell, providing your audience with information about a topic that makes you a trusted resource/leader/influencer. Website copy
- Concise Copy – While you’ll want to entice readers with a punchy intro with your blog, you have some leniency to go more in-depth. Website copy requires that you get to the point fast. People are there for a reason – they want to get to know who you are and whether you’re the company they really want to work with.
Writing for a website needs to get to the point faster than what most people are used to, but it still has to leave the reader with a clear sense of what your business or service is all about. So, you have to be short, concise, but also clear enough to ensure the reader knows why your business can solve their needs. Easy, right?
Important Components of Website Copy
Why does website copy look and read differently than other types of content?
- SEO: For your website to be found, you need to optimize your website content for search engines. You can do this by getting really clear on who your audience is, using appropriate keywords, and regularly running analytics and reports to help you improve.
- UI: User Interface Design is a digital term for making your website as intuitive as possible, particularly the visual, customer-interactive elements. These include icons and buttons, a responsive design, color schemes, and more.
- UX: User Experience Design focuses on the human who’s checking out your website. You want to make the experience as user-friendly for them as possible.
To ensure your website does its intended job, it’s best to hire a digital marketing agency to take care of the technical aspects (UI/UX) and the written content as well.
Don’t Want to Do the Writing Yourself? Hire a Digital Marketing Agency
A lot of people don’t feel like natural writers, but they understand the importance of SEO and copywriting for a business. If you fall into this category, your best bet would be to hire a digital marketing agency. Doing so will ensure that you have a copy that enhances your new website design, making you even more appealing to potential customers.