Each day, web users conduct more than 2.3 billion searches on Google alone. With nearly 1.74 billion websites in the world vying for viewers’ attention, it’s easy to see that a website’s ranking among those searches can mean the difference between a business’s success and failure. The goal is for a company to increase both the quality and the quantity of website traffic through organic (unpaid) search results. This is search engine optimization (SEO).

SEO is about understanding what products, content, and information users are looking for online and the words they’re using to find those things. Then, it’s taking that data and writing content for your site that search engines will recognize. When done successfully, this brings your company to the forefront of online searches and ultimately translates to growth in revenue.

Where Do You Rank?

When it comes to SEO, it’s essential to know where you rank among the competition. This allows you to determine whether your current strategy is working and what steps you can take to improve results. Google Search Console is a free online tool that helps you understand and improve how Google views your website.

Whether you’re focusing on blog posts, new web pages, or simply want to refresh the content on your current pages, Google Search Console can help with SEO. From identifying which search queries reveal your site to determining how often searchers click through those queries, there are several ways Google Search Console can benefit you. For example, it identifies dead links or 404 errors on your site. This is important information as cleaning-up and maintaining your website is an easy way to improve your SEO. It can also help you develop content around specific keywords to improve search engine rankings.

3 Tips on How to Write for SEO

The page content is the most important factor that affects search engine rankings. It’s what drives people to your site and what search engines deem worthy of high-ranking placement. When drafting content for SEO purposes, consider these three tips.

1. Write for Your Readers

Creating content simply for the sake of SEO won’t resonate with your readers. When writing for your website, it’s essential to keep your audience in mind. Appeal to their interests, answer their questions, meet their needs, and supply their demand (whether that’s a product, service, or information).

2. Formatting is Key

Once you have solid content, be sure it’s presented in a well-structured manner. Headlines should be clear and effective, contain keywords, and be tagged with proper hierarchy (think in terms of importance). Body text should be manageable, smaller paragraphs that keep readers engaged and informed. Tagged, relevant keywords should be used thoughtfully throughout, avoiding overuse while still letting readers (and search engines) understand the subject of the post.

3. Include Links

Links are vital for SEO, as they help increase sharability and viewership. Including links to pages on your own website ensures visitors will see your information if they access the link from another source. Linking to other sources helps promote content sharing and can increase SEO as well.